These are the three driving forces of the Business World but the concept applies to all facets of human life. Who doesn’t want the all the best things in life, except when it costs too much or takes too long, which turns out to be most of the time. If it wasn't for Soonest and Cheapest, we could go straight to Best. The only reason we aren't Best yet is because Soonest and Cheapest keep taking priority.
How many times have you had someone request to have something done ASAP. If everything needs to be done as soon as possible then why bother making the request. Have you ever been told to take your time, there is no hurry? No, it is always urgent. Even soon is not soon enough, nor is sooner; it has to be soonest. Soonest is another way of saying we are too busy fighting fires to do any long-term projects. In a disaster incident soonest can't be soon enough but even for long term and low priority projects the steps are broken down into what comes next: soonest.
Cheapest is not a goal, it is just a benchmark to see how much money got wasted. No one wants to be a cheapskate, but everyone wants to save money. No one ever got fired for spending too little. The rule of thumb is to find the cheapest item and then buy the next most expensive one above that. Reciprocally you never want to buy the most expensive of anything, instead buy the one just below. The ones on the bottom and top are always exaggerated in actual value.
Best is nice target to shoot for but it won't be cheapest or soonest. Soonest and Cheapest are the compromises we have been making over and over to end up where we are now. Do we really need Best? Maybe settling for second best is just as logical as buying the one just above cheapest. Best might cost too much. Best might be impossible. Turn's out, you can’t get there from here.
So the approach should be a balance between these three opposing forces: Soonest Cheapest and Best. In the end it turns out that getting the best in life either takes too long or costs too much.
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